Racquel Lehrman: “Theater Mom” in the Best Sense of the Word

Racquel Lehrman: “Theater Mom” in the Best Sense of the Word

Features by Cynthia Citron  |  July 26, 2010

The Baby Dance by Jane Anderson plays Mon.- Wed. , 8 pm, through July 28. Tickets: $18. Lounge Theatre; 323.960.7726 or plays411.com/baby.

Not About Heroes by Stephen McDonald, directed and produced by Bill Hemmer, plays Fri.-Sat., 8 pm; Sun., 7 pm; through Aug. 22. Tickets: $30. Lounge 2; 323.960.7744 or plays411.com/heroes. Both theatres are located at 6201 Santa Monica Blvd. (one block east of Vine St.), Hollywood.

It’s a boy. Due to be born around August 30 and named Beckett or Jackson or Brady. His mother-to-be, Racquel Lehrman, has been “giving birth” for the past nine years. “By the time a play I’ve publicized or produced finally opens, I feel like it’s my baby being born,” she says.

Lehrman is the founder and managing director of Theatre Planners, a company that produces and publicizes theatrical events. A transplanted New Yorker, she started out as a standup comedienne. “There weren’t many women in comedy at that time,” she says, “mostly chubby lesbians.” Her father, who owns and drives his own New York taxi, pushed her into it, she admits. “Mostly because I think he would have loved being a standup himself.”

She did well on the comedy club circuit, playing such prime venues as Caroline’s but she says, “I didn’t click in that environment.  I’m too normal.”

Having graduated from NYU’s prestigious Tisch School of the Arts (in three and a half years, and on the honor roll), she was also an actress. “Going to NYU made me who I am,” she says, “but the city can burn you out,”  After 10 years in Greenwich Village, she left for California. “I don’t know why I moved out here,” she says, “but I just knew I needed to go.”

Once here, she discovered “the underground theater world—a whole subculture. There were so many independent production groups, and some of them were really great, but mostly,” she says she noticed, “the production values were very low.”

And so, on the spot, she transformed herself into a publicist and producer. She had “no master plan, no business plan and no experience in public relations.” But what she did have was “faith in myself and instincts I trusted.” And thus her company, Theatre Planners, was born.

She laughs about her experience with her first client. “Of course, he didn’t know he was my first client,” she says. He asked her if she thought she could get a theater critic from the LA Times out to review his production. Not having the slightest idea of how to go about it, she replied, “Of course.” His next question was, “And how much would you charge to do it?”‘ To which she replied, “Fifty dollars!” When, through sheer persistence and charm, she actually did get the Times to review the play, her grateful client paid her what he thought the job was worth: ten times what she had asked for.

She calls her work “making things happen for other people,” and she was so successful at it she decided to start making things happen for herself. Five years ago she acquired her own theater, a warehouse on Santa Monica Boulevard, next to where the Actors’ Gang used to perform before they moved to their new space in Culver City.

“It was a disaster,” she says. “There was no backstage, no storage room, limited parking, and the entrance was on El Centro.” But she had “this great feeling about the space,” she says, and began the renovation that turned it into The Lounge, a 50-seat theater with the entrance on Santa Monica Boulevard. “I knew I needed a Theater Row address,” she says.

She signed the lease on July 3, 2005, “the same day I was picking up my wedding gown.”  Struck with momentary buyer’s remorse (about the theater, not about the wedding to E! Entertainment’s Mike Wilder), she turned “What did I do?” into “It’s what I do!” and “you find a way to get through it.”

She tackled the project “as a producer rather than as an artist” and insisted on a beautiful lobby, comfortable seats and high ceilings. “I wasn’t going to do it unless I could do it right,” she says.  Apparently she did things right because six months ago she secured a second space, Lounge 2, which backed up to her theater. “It wasn’t a theater, it was a warehouse, and we had to create it from scratch,” she says, “but the universe said, ‘here you go, kid,’ and we took it on.” She signed the lease in October 2009, with two shows booked for January, and, of course, it took longer and cost more than she’d planned, “but at that point you’re under pressure and in denial,” she says.

Breaking through walls, she created two theaters with a single lobby. “I wanted people to have a communal experience, being able to talk and mingle before the shows,” she explains, “and it does exactly what I wanted it to do.”

Her own “communal experience” includes producing, providing space for others’ productions and participating in activities like Hollywood’s recent Fringe Festival. “I loved the idea,” she says, “and I was on board right away.” Inundated with submissions, she selected 11 different shows, including “four or five solo shows which are always attractive to me.

“I don’t take a show unless I believe in it,” she says. “If I don’t like the show, I’d be doing everyone a disservice.” Her job as a producer, as she sees it, is to raise the bar on production values—to see the right actors are cast, the right director is on the job “to weave his magic,” the playwright and director are on the same page—to ensure a show reaches its potential. “I come to a show with clear eyes, whereas sometimes the writer and director are looking at it through foggy glasses,” she explains.

“In the beginning I couldn’t pick my shows,” she says, “but now I can vouch for them. The more you do, the more you know, and I don’t have disasters anymore.”

Currently, her theaters are running Not About Heroes, a two-man drama set during World War II, directed and produced by Bill Hemmer, and Amy Simon’s one-woman show She’s History! The Most Dangerous Women in America, Then and Now… and she is looking forward to Fielding Edlow’s Sugar Daddy, a play workshopped during the Fringe Festival, opening in October.

As for the future, “I’d like to produce in larger venues,” she says. “Maybe in New York. And to own more theaters. I wouldn’t mind being the Laemmle of LA theater,” she laughs. “But I’m not a guru. I just love what I’m doing and I work at it night and day.”

And so will little Beckett—or Jackson—or Brady. “He’ll be coming to the theater with me and he’ll be in his playpen. I’m going to be raising a little theater rat,” says Racquel Lehrman, producer and ultimate theater mom.

Feature image and article by Cynthia Citron.

Share/Save/Bookmark

Print This Page
Posted in Features
You can leave a response, or trackback from your own site.

Leave a Reply